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Description of the subject: Explain your customer’s or client’s history and pain points.

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Hypothesis for strategy: Tell your audience what you expected to happen after you implemented your strategy for the customer or client.

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Implementation of strategy: Take the reader through the step-by-step process you used to help your customer or client.

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Results of strategy: Deliver the results in as much detail as possible, preferably with a quote from the client or customer.

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Concluding findings: Explain what this case study has taught us as a company and how this can be of use to future clients

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